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NOVA is an United States science docuseries that premiered in 1974 on PBS. The series is produced by WGBH Boston and has been praised for it's pacing, writing and editing. On October 11, 2005, when originally aired on PBS, the season 33 episode "Einstein's Big Idea", about German physicist Albert Einstein's legendary E = Mc2 equation, had alternative funding credits that are different from the DVD release, written as follows.

Instead of a superimposed Google logo, the Google funding commercial appears, followed by the funding IDs for the Howard Hughes Medicial Institude (HHMI) and the National Science Foundation (the 1990s "America's Investment in the Future" one), then the Corporation for Public Broadcasting and "Viewers Like You"/"Thank You" tags and finally PBS's then-current version of their "Be more" campaign appears. Only time will tell if this version will resurface.

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