There is a lost S4C ident that was aired only from January 1, 2007 until January 16, 2007. In this ident, it had a pier
room featuring a word "ELECTRIC.", a bookshelf, and the TV set which showed some images of S4C's then-new rebrand on 17 January 2007, as well as the shifting images of S4C's live-action idents in the background.